•  

     Born in the lab. Brought to the chair.

    The Future of Hair Care is Foundational Health

    Learn more

New Arrivals & Trending Picks

    A Guide to Foundational Hair Health

    Hair strength starts deep beneath its surface with a series of bonds. Disulfide bonds provide important, molecular-level structure to all hair types and textures. Strong bonds are vital to hair strength, elasticity and flexibility. Increased breakage and fragility is a sign that disulfide bonds have been broken. Our unique OLAPLEX Complete Bond Technology™ works on a molecular level to repair these bonds and restore hair’s strength.

    At OLAPLEX, we believe that great hair days are healthy hair days.

    And that molecular-level science has the power to produce stunning results

    A Guide to Foundational Hair Health

    • Strength & Elasticity
    • Shine & Sheen
    • Smoothness & Frizz Control
    • Softness & Moisturization
    • Shape Retention & Integrity


    The perception of softness varies for each individual. Healthy hair maintains an optimal balance of moisture and lipids, helping it feel nourished across textures. Hydration plays a key role in all hair types, preventing limpness in straight and wavy hair while supporting deeper moisture retention and elasticity in curly and coily textures. Factors such as heat styling, environmental stress, and product buildup can strip moisture, leading to dryness. OLAPLEX products help restore hydration and reinforce bonds to support overall hair health.

    Our Patented Bond Technology

    Molecular level science. Lasting results.

    Molecular level science. Lasting results.

    Our Patented Bond Technology

    Our Patented Bond Technology

    Our patented products formulated with OLAPLEX Complete Bond Technology™ started a science-led revolution in hair care. As the original bond builder, we have over 10 years experience developing products that target the bonds most important to foundational hair health. By reforming and replenishing bonds from cortex to cuticle through molecular-level science, our groundbreaking technology goes far beyond repair to deliver true foundational health and lasting results.

    Clinically Proven

    Rigorously tested, our OLAPLEX Complete Bond Technology™ is clinically proven to target and repair disulfide bonds, restoring hair’s strength and structure.

    Safe and Effective

    Each OLAPLEX product is submitted to meticulous safety testing, regulated by the FDA, and compliant with the EU’s Cosmetic Product Regulations.